www.forwardjanesville.com | 23 locally. For me, it’s not just about business—it’s about being part of the growth and direction of the community. Being involved helps me build relationships and contribute in a meaningful way beyond real estate. Through those relationships, we’ve worked with several local employers to provide housing for employees relocating to the area or in need of short-term solutions. Having dependable, furnished options helps businesses onboard talent faster and with less stress. It’s rewarding to play a small part in helping local companies grow by supporting their teams. What’s the best piece of advice you’ve ever received? “A pig gets fat and a hog gets slaughtered.” It’s a reminder that steady, smart growth wins over time, but chasing every last dollar at the expense of people will catch up to you. In our business, we focus on long-term relationships and tenant experience—not short-term gains—because that’s what actually sustains growth. CASSIE VERDIN Marketing Strategist, Avondale Roofing. Forward Janesville Ambassador Describe your role with Avondale Roofing and how the company leans in when it comes to impacting local housing. I lead our marketing efforts and manage our inside sales team, helping drive growth, generate leads, and support our customers from first contact to project start. Avondale supports the local community through active involvement, partnerships and initiatives like volunteer efforts and sponsorships. We’re proud to not only enhance homes and properties, but also invest in the communities we serve. From delivering high-quality roofing solutions to working closely with homeowners, property managers and real estate professionals, we stay actively engaged in the community. Our president serves on Forward Janesville’s Government Relations Council, helping us stay informed and involved in local housing initiatives and conversations. It’s all part of our commitment to supporting safe, reliable housing and the continued growth of our community. What value do you think the Forward Janesville Ambassadors bring to the community? What do you like most about being an Ambassador? Forward Janesville Ambassadors play a key role in welcoming new businesses, supporting local events and helping build strong connections within the community. What I enjoy most is the opportunity to meet new people and be actively involved in celebrating and supporting local growth. It’s rewarding to be part of something that makes a positive impact on the community. What do you like to do in your free time? When I’m not working or volunteering, you’ll most likely find me at my kids’ activities and sporting events, cheering them on. I also enjoy spending time outdoors—especially camping and hiking whenever I get the chance. It’s my favorite way to relax and stay active with my family.
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